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What is SEO?

SEO is the abbreviation of "Search Engine Optimization." As it is evident by its name, it is the process of improving the appearance and positioning of websites in search results. It helps a website rank well by improving the quality and quantity of website traffic when people search for products or services related to their business. SEO aims at unpaid traffic rather than direct or paid traffic. Basically, it is a technique for marketing by understanding how search algorithms work and what people might search for. SEO is also referred to as SEO copyrighting, because most of the techniques that are used to promote sites in search engines deal with text.

Why is Search Engine Optimization Important?

While searching for a service or product online, users are more likely to choose one of the top 5 suggestions in the search engine results pages (SERPS). The more high-quantity visitors you attract to your site, the more likely you are to see an increase in valuable conversions.

How does SEO work?

Crawling:

It is a process where a software (web crawler) is used to scan the World Wide Web. It fetches all webpages linked to a website. Some crawlers of popular websites or webpages include Googlebot (Google), Bingbot (Bing), and Slurp Bot (Yahoo).

Indexing:

It is the process of storing and organising the content found during the crawling process in a giant database from where it can later be retrieved. It helps in identifying the words and expressions that best describe the page and assigning particular keywords to it.

Ranking:

It is the process of providing the best answer to a searcher's query where the results are ordered from most matched to least matched. So it is nothing more than simply displaying them in the browser.

What is SEO Copywriting?

The practice of creating online content that’s designed to appeal to human users and search engine algorithms by ranking highly on Google. It is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms. In every SEO strategy, SEO copywriting is a key element and a major challenge. SEO copywriting helps in targeting customers and solving their specific problems with well-crafted content. For SEO copywriting, one's content should be aligned with the algorithms of search engines, and it should also be clear so that the audience not only enjoys but also understands one's website. This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords.

Should I hire an SEO professional, consultant, or agency?

Depending on your bandwidth, willingness to find out, and therefore the complexity of your website, you'll perform some basic SEO yourself. Or, you would possibly discover that you simply would like the assistance of an expert. Either way is okay! If you finish up trying to find expert help, it is vital to understand that a lot of agencies and consultants "provide SEO services," but can vary widely in quality. Knowing the way to choose an honest SEO company can prevent tons of your time and money because the wrong SEO techniques can actually harm your site quite they're going to help. We also maintain a recommended list of agency partners, all of whom use Moz SEO tools to power their work on your behalf!

White hat vs black hat

SEO "White hat SEO" refers to SEO techniques, best practices, and methods that abide by program rules, its primary focus to supply more value to people."Black hat SEO" refers to techniques and methods that plan to spam/fool search engines. While black hat SEO can work, it puts websites at tremendous risk of being penalized and/or de-indexed (removed from search results) and has ethical implications. Penalized websites have bankrupted businesses. It's just one more reason to be very careful when choosing an SEO expert or agency.

What is technical SEO?

The main goal with technical SEO is to make sure that search engines can easily find, crawl, and index all of the pages on your website. But in recent years, technical SEO has expanded to incorporate topics like site loading speed, mobile optimization, and more. To be honest, most site owners don’t get to worry that much about technical SEO. (Especially if your site runs in WordPress.)But that doesn’t mean you ought to ignore technical SEO altogether. One wrong move and your entire site could get deindexed. With that, here’s a summary of the way to get your technical SEO so as (no coding skills required).